"It has become the fashion," said Priscila Virla, 32, co-owner of Lady Luck, a tattoo studio which caters especially to women and which had one of the tattoo experts at the convention said. There, the Aztec god of death was transformed by popular “It has become the fashion,” said Priscila Virla, the 32-year-old co-owner of Lady Luck, a tattoo studio that caters especially to women and which had one of tattoo experts at the convention said. There, the Aztec god of death was transformed .